Fred. Olsen Cruise Lines /
“The team are creative, organised, calm and quite simply wonderful to work with. From producing purpose launch events to suites of videos, they do it all. Brilliant!”
The Context
We have worked with Fred. Olsen Cruise Lines since 2018 supporting them with content strategy and delivering communications and campaigns which bring their vision, mission and offering to life.
One programme of work involved launching their new brand identity to trade, media and the public - and bringing the cruise lines’ ten core principles life, from smaller is better, to kinder to the environment.
It’s all about purposeful storytelling, aimed at their target audiences and which has set them apart in the market. The films reflect their strengths and differentiators as a cruise ship operator.
Our Approach
Creative content and campaigns
Across the years, we have created major brand films, developed both internal and external content, produced fast turnaround internal events, and created a range of social and paid for media to support the marketing team.
Transforming storytelling
Delivering greater customer and employee engagement, increased sales and distinct brand communications